Speciality Niches

and how to find which one is right for you?

Whilst everyone who is serious about all this needs a basic understanding of all the steps in the process, from traffic generation through conversion to the back end and relationships, you may then wish  or choose to specialise in one particular area. You can then either teach and help others in this area, or partner with others who have complementary skills.

But first, a cautionary tale, The Big Lie, by Terry Dean. For true success online you need your own product: Pick Your Market First, and then let them develop your product!"

Mini-Sites and Affiliate Programmes

One leading exponent of min-sites, with excellent copywriting and combined with his own affiliate program to generate traffic is Yanik Silver. He has authored and promoted a whole series of classic e-books that are heavily promoted all over the Internet, including:

• Instant Sales Letters
• Million Dollar Emails
• Instant Internet Profits
• Autoresponder Magic
• 33 days to Online Profits
   

Buy or sell Resale Rights

Several well known operators concentrate of selling packages of content with reproduction and resell rights. This can be a quick way to market. A danger is that the same package ends up being resold by thousands of others as well, but the more exclusive the licence the more you pay. Also, some of the material is of dubious quality, and it can end up looking close to a pyramid (where everyone buys just to re-sell, with little genuine "retail" interest in the product).

One person who has successfully moved to the Internet from a background selling resale rights by direct mail and mail order is Avril Harper at Meander Press (though the latter web site is not one of the best).

To follow:

• Local business marketing
• Consultancy
• Buy and sell traffic
• Buy and sell businesses

John Wragg